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    Why Didn’t Your Home Sell? Four Top Reasons

    You’ve decided that you want to sell your home.  So you hire a real estate agent and the only thing that happened was that you became frustrated.  There are no showings, offers, or interest in a year.  You ask your real estate agent for help and they have no answers.  What happened?  Why didn’t it sell?  I’m sure your agent blamed it on the market.  The market doesn’t stop homes from selling.  Here are four facts to help home sellers.

    Price.  Too many homes simply do not sell because the homeowners have put the wrong asking price on the home.  Did you know that what is owed on the mortgage is not the right way to price a home?  Or you feel it is worth this much and your neighbor agrees with you is not the right answer either. There is a science behind putting the right price on the home to attract buyers to the home and get the most money for it.  Any agent can under price a home and sell it.  A top real estate agent will show you the comparable homes that have sold.  An expert real estate agent will go over homes sold, the competition, market absorption rates, and discuss price points and then recommend a listing price that will get you the most money for the home.

    Presentation.  There are many homes on the market that simply do not sell because of the presentation of the home.  Did you know the dirty underwear on the floor doesn’t help sell your home?    De-clutter your home and clean!  This is huge.  When you are selling your home, it is much easier to get things packed away now and you have the added benefit of making your home more attractive to buyers.  Depersonalize your home too.  Take down most personal photos as buyer’s have a short attention span and will admire your photos and forget they are looking at a home.  You can have the most beautiful kitchen and if it is dirty and cluttered, that is what will be remembered.  Are there things that you can do that will make the outside more appealing?  Walk around the home with your agent and take notes on what needs to be accomplished to present the home in all its glory.  This also goes hand in hand with your agent getting professional quality photos.

     Participation.  Did you know that if you do not allow sellers to see your home then they most likely will not buy it?  You have taken the time to de-clutter and spruce up your home.  Now you need to cooperate and allow showings.  Yes, it is an inconvenience, but it is a necessary evil.  So many sellers complain about not receiving any offers, but, it is because they will not allow showings.

    Marketing.  This one falls squarely with the real estate agent that you hand selected (unless you are selling your home without an agent).  One of the most important things you can do is interview different real estate agents.   Does the agent you are interviewing actually have an internet marketing plan?  Over 95% of all buyers use the internet to search for homes.  Research your agent.  Go to and look at their reviews and listings.  Do their listings have great photos that make their listings stand out from the competition?  Go to their website.  Is it attractive?  Does it provide useful information?  Selecting the right agent is one of the most important things you have to consider.  If their website and other listings are not desirable, then do you really think their presentation and marketing of your home will be any different?


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